On the Essen Motor Show 2006, which opens on 1st of December, for the first time Dunlop will present a new exhibition stand concept. With this concept, the brand for the first time unites its core messages, which are anchored in motorsports and tuning, and integrates three of its most important partners of this fields into a holistic concept. Similar to a shop-in-shop-system, partners Abt, Carlsson and Cargraphic present themselves and thus are  integrated in the Dunlop exhibition stand. „The exhibition concept enables us to present the new SP Sport Maxx GT as single product and, at the same time, associated with exclusively refined automobiles of different brands. Without constricting the partners´ corporate identities, Dunlop as a premium brand sets the stage for the presentation “, says Dieter Seibert, marketing director of Dunlop GmbH & Co. KG.

On over 650 sqm in hall 3 at stand 129/131, Abt, Carlsson und Cargraphic present – besides the new max performance tire Dunlop SP Sport Maxx GT – their world premieres, e.g. the Abt TT-R with 355 bhp, the Carlsson CL CK 50 and the Cargraphic Porsche 997 Turbo.

The collective press conference takes place on 30th November, 11.30 a.m., at the Dunlop stand 129/131 in hall 3 and we already want to invite you to attend it.